Founded by Will Doughty, Shop Will Beauty celebrates diversity and self-expression through an inclusive line of wigs, nails, and beauty products for people of all identities. Will is a professional makeup artist, wig designer, and nail technician who has been sharing his beauty tips online since 2012. From everyday glam to drag artistry, Shop Will Beauty offers affirmative beauty at competitive prices. Explore our unique offerings of made-to-order human hair wigs, high density synthetic lace front wigs, and much more!